Due to the intense competition in the corporate world, marketing is a crucial aspect of a company & has the power to make or break an organization. Reaching your target audience at the perfect time and place has always been the main objective of marketing. It includes sales, services, advertising, promotion, etc. of consumer goods and services.
Digital Marketing
Do you know that 63.5 percent of the world’s total population are internet users? This explains the scope of the internet and its usage in different ways. Some of these ways include marketing and social media communication.
Digital marketing is the use of multiple electronic media platforms to advertise goods, services, or brands. Search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and other strategies are all included in this broad category. Connecting with consumers and potential customers online, is the aim of digital marketing. This makes it possible for companies to reach a wider audience and more successfully target customers.
Digital marketing, on the other hand, is generally seen to have a wider audience than online marketing because it refers to digital media such as the web, e-mail, and wireless media in addition to the management of digital consumer data and electronic customer relationship management systems (E-CRM systems).
Different types of Digital Marketing are:
Blog Marketing:
The days when blogs were connected to certain writers are long gone. These days, blog marketing implies promoting firms’ items to prospective buyers who utilize the information on the internet to research things.
Internet Marketing:
We know people throughout the world utilize internet connectivity. Consequently, having a significant online presence or engaging in extensive internet marketing is necessary to support business growth.
Video Marketing:
Because using videos of various formats to engage an audience and increase sales is extremely enjoyable, video marketing has recently gained popularity. It is a type of affiliate marketing. Every time a lead or sale is made, influencers who use affiliate marketing to create videos and promote other people’s items get remuneration.
Print Marketing:
A business initiative can benefit substantially from print marketing because newspapers and magazines have a huge customer base. Businesses and private citizens fund articles, images, and advertisements that will help them reach millions of people. It is considered offline marketing.
Social Media Marketing:
Social media platforms are the best places to connect with potential customers and that’s why a good social media presence is crucial for increasing sales. Instagram, LinkedIn, Facebook, and Twitter are a few examples of social media platforms that help increase consumer base and brand exposure.
Importance of digital marketing
- Cost effective
- Wider reach
- High customer base
- Increases brand loyalty
To choose the best Digital Marketing coaching in the “City of Joy”- Kolkata, one should examine various criteria:-
- Expert trainers
- Fee structure
- Study material
- Special job-oriented sessions
- Practical demonstration
- Certification support
- Placement drives
- Instructional methodologies
- Testimonials from former students, etc.
Are you confused? Don’t worry our team at MyBestGuide has made a list of the top 5 digital marketing institute in Kolkata after due research.
Top 5 Digital Marketing Institute in Kolkata with fees
| Institute | Course & Fees | Contact Details |
|---|---|---|
| W3webschool | Integrated Courses Rs. 20,000/- |  080172 70445 w3webschools@gmail.com w3webschool.com |
| Karmick Institute | Integrated Courses Rs. 22,000/- | 098364 23755info@karmickinstitute.comkarmickinstitute.com |
| NIHT | Integrated Courses Rs. 41,300-1,30,000/- | 098302 69100info@nihtdigitalmarketing.comnihtdigitalmarketing.com |
| AIDM | Integrated Courses Rs.15,000-60,000/- | 033 4005 3715info@aidm.inaidm.in |
| Internet Marketing School | Integrated Courses Rs. 36,000/- | 097485 20007edu@internetmarketingschool.co.ininternetmarketingschool.co.in |
1) W3webschool – Best Digital Marketing Coaching in Kolkata
The coaching center offers a variety of Web development, SEO, and digital marketing courses. By offering courses which are aligned with students’ skills, eligibility, and preferences, W3webschool is committed to building and structuring your tech career for the dream companies around the world. They guide you to improve your skills and get ready for the job of your dreams.
2) Karmick Institute -Best Digital Marketing classes in Kolkata
Karmick Institute is one of the top institutes that imparts education of digital marketing in Kolkata. It offers a wide variety of training options to anyone who wants to succeed in this highly competitive space. The eight courses offered at Karmick Institute in Kolkata include Web Designing, iOS Application, Android Application, PHP/MySQL, ASP.NET, UX & UI, Hybrid App Development, Digital Marketing, and Testing/QA.
3) NIHT– Digital Marketing coaching in Kolkata
Since its founding in 2005, NIHT has catered to all of a company’s digital needs. They are a group of marketers with expertise in several areas of digital media. The only objective of NIHT is to harness the potential of digital marketing and promote it among students and helps in growth of various businesses. With more than 10 years of experience, they have simplified things for their students and have assisted them in getting a successful career. They also serve business clients and assist them in realizing the full potential of their company and establishing brand name.
4) AIDM – Digital Marketing classes in Kolkata
The Advanced Institute of Digital Marketing (AIDM) was founded in 2011 with the sole objective of providing the nation with digital marketing education. The digital marketing institute provides in-depth training in a variety of digital marketing disciplines, including email marketing, content marketing, mobile marketing, video marketing, social media marketing, ORM (online reputation management), and PPC (pay-per-click). They offer top-notch training facilities to students, graduates, professionals, businesspeople, and entrepreneurs in a variety of web technologies and internet-related fields as one of the leading digital marketing institutes.
5) Internet Marketing School – Top Digital Marketing coaching in Kolkata
The Internet Marketing School is one of the top digital marketing institutes in Kolkata. It offers courses that are relevant to business and are based on the most recent developments in online branding. It offers thorough courses in digital marketing across a variety of specialties, including email marketing, content marketing, mobile marketing, video marketing, pay-per-click advertising, and search engine optimization.
Conclusion for Digital Marketing course in Kolkata
We have carefully reviewed, approved, and chosen the data based on a number of factors. The choice of a coaching center is equally influenced by the student’s perspective, though. Everything is dependent on one’s own ability and diligence. One must choose a program which is suitable for his/her requirements. An institute will provide students with necessary guidance to gain success. The skills acquired through the institution will help students to smoothly sail in the evolving world of digital marketing and gain an extra edge over peers.
We hope the above mentioned details will help you in selecting the best institute to pursue course in digital marketing.
Disclaimer for Digital Marketing course in Kolkata
All the information and ranking provided in this article are totally based on the MyBestGuide research team. We have taken into consideration parameters such as expert trainer, certification, placements, and practical sessions etc. in deciding the ranking of these institutions. These parameters are totally based on the discretion of our research team.
FAQs regarding Digital Marketing Course in Kolkata
Top 5 digital marketing institutes are –
● W3webschool
● Karmick Institute
● NIHT
● AIDM
● Internet Marketing School
As in the age of internet and social media, companies are going online. Thus, it offers a great opportunity for employment and career growth.
You can learn content marketing, social media marketing, email marketing, mobile marketing, SEO, and digital campaigns with a digital marketing course.
Digital marketing helps in connecting with the customers more efficiently. It helps in direct outreach to potential customers and in maintaining two-way communication which plays a great role in business growth.
Students can opt for any of the two modes depending on their choice and requirements.
Digital marketing as a skill not only opens career opportunities for beginners but also helps in enhancing skills of working professionals.
Any individual can start afresh however like any other course it also requires some basic knowledge like computer, English etc.
SEO increases a website’s or webpage’s visibility in search engine results pages (SERPs). This is accomplished through optimizing the website’s content and architecture for relevant keywords and building high-quality backlinks.
Search engine marketing, also referred to as SEM or PPC, is the term used to describe paid search advertising. Making adjustments to a website through SEO will raise it in search engine results (Search Engine Optimization).
You may improve the SEO of your website by optimizing the information there, creating backlinks, and making sure it loads quickly on mobile devices.
