Marketing is an important function for any business because it helps in locating and attracting the right customers, developing and promoting goods and services that meet their needs, and establishing and maintaining relationships with them over time. These actions ultimately result in an increase in sales, revenue, and business expansion. The globe has now, however, abandoned all of the conventional forms of marketing and entered the world of digital marketing.
The market for digital marketing was worth 199 billion rupees in the 2020 fiscal year. According to current estimates, the digital marketing industry will increase to $539 billion by the end of the financial year 2024, which undoubtedly shows a significant increase in digital marketing.
Digital Marketing
Digital marketing is the practice of promoting products, services, or brands across a variety of electronic media platforms. The goal of digital marketing is to connect with consumers and potential customers online, where they spend the majority of their time. As a result, businesses may reach a larger audience and more effectively target specific demographics and interests.
Different types of digital marketing-
1. Affiliate Marketing
Affiliate marketing is the practice of collaborating with other companies to sell their goods or services in return for a commission.
2. Influencer marketing
Influencer marketing is a collaboration with people who are well-known online and have sway over a certain market or sector.
3. Video Marketing
Video marketing entails producing and disseminating videos to advertise goods or services and raise brand recognition.
4. Mobile Marketing
Mobile marketing entails producing and delivering content and advertisements that are optimized for mobile devices.
5. Native Advertising
In order to blend in with other material on the website, native advertising entails developing content that is comparable in form and functionality to the platform on which it appears.
Importance of Digital Marketing
- Improves business and brand loyalty
- Emphasizes the advantages of a product or service
- Recognizes and meet the needs of target audiences
- Promotes your products or services
There are numerous digital marketing institutes in Chennai, but certain factors must be considered before enrolling in any of them, such as:
- Expert trainers
- Fee structure
- Study material
- Special job-oriented sessions
- Practical demonstration
- Certification support
- Placement drives
- Instruction methodologies
- Testimonials of past students, etc.
Are you perplexed? Don’t worry, the MyBestGuide team has put together a list of the best 5 digital marketing institutes based on the criteria listed above.
Top 5 Digital Marketing Coaching in Chennai with fees
| Institute | Course & Fees | Contact Details |
|---|---|---|
| Digital Academy 360 | Integrated Courses Rs. 25,000-50,000/- |  073535 15515 info@digitalacademy360.com digitalacademy360.com |
| ESearch Advisors | Integrated Courses Rs. 22,000/- | 073587 55422info@esearchadvisors.comesearchadvisors.com |
| AORTA | Integrated Courses Rs.12,999-19,999/- | 099945 52922sales@aortadigitalservices.comaortadigitalservices.com |
| FITA Academy | Integrated Courses Rs.12,000/- | 075501 58444fitaacademy.in |
| Digiperform | Integrated Courses Rs. 40,000/- | 081222 73157contact@digiperform.comdigiperform.com |
1) Digital Academy 360– Best Digital Marketing coaching in Chennai
Visionary creator Mr. Yogesh Shashi established Digital Academy 360 with the intention of changing India’s educational system. He is a talented, young, and enthusiastic digital marketer. Digital Academy 360, a digital marketing training centre, opened its doors in 2015 and won the “Best Digital Learning Institute” award at the 2019 Indian Education Awards.
2) ESearch Advisors– Best Digital Marketing classes in Chennai
ESearch is one of the most reputed and well-known digital marketing training centres in Chennai. It was started in 2015 with a group of like-minded individuals who were driven to establish an innovative digital environment by educating others about the value of digital marketing. This institute paves the road for people to have rewarding careers and modernize their businesses.
3) AORTA– Digital Marketing coaching in Chennai
AORTA is a digital marketing agency that has more than five years of experience working with clients from all around the world. An individual may improve brand communication in this digital age by mastering the various strategic marketing concepts and methods with the aid of their training program. The institute offers a variety of services, including search engine optimization (SEO) training, search engine marketing (SEM), and social media marketing (SMM).
4) FITA Academy– Digital Marketing classes in Chennai
FITA Academy is another prestigious digital marketing institution in Chennai, offering a range of courses to students. At FITA Academy, you will master the fundamentals of digital marketing in addition to SEM, SEO, SMM, and other advanced ideas. Additionally, you will develop your skills in digital marketing by working on real-world projects and receiving training in programs like Canva, Facebook Ads, Google Analytics, WordPress, and others.
5) Digiperform – Top Digital Marketing coaching in Chennai
In 2014, the phenomenal duo of entrepreneur Manu Jolly and master of digital marketing Vaibhav Vats founded Digiperform. It is Asia’s top digital marketing education brand that provides advanced certifications in Chennai for new graduates, working professionals, & business owners. With more than 40 centers and 20,000+ alumni, Digiperform is the industry leader in digital marketing training and the only firm to get awards in three Asian nations for the calibre of its curriculum and technology.
Conclusion for Digital Marketing course in Chennai
The industry is continuously changing, so newest tactics and technologies are crucial for success. It’s critical to stay up to date with the newest trends and best practices because the landscape of digital marketing is always evolving. Centres for digital marketing coaching train students in the information and knowledge that they need to manage the dynamic environment and stay on top of things. They provide a variety of services and initiatives, including search engine optimization and social media marketing which provide better career opportunities for students.
Disclaimer for Digital Marketing course in Chennai
All the information and ranking provided in this article are totally based on the MyBestGuide research team. We have taken into consideration parameters such as expert trainer, certification, placements, and practical sessions etc. in deciding the ranking of these institutions. These parameters are totally based on the discretion of our research team.
FAQs regarding Digital Marketing course in Chennai
1. Digital Academy 360
2. ESearch Advisors
3. AORTA
4. FITA Academy
5. Digiperform
As you apply for positions in various profiles and categories, your confidence grows. You may add that extra spot to your application because you have expertise in digital marketing.
Content marketing, social media marketing, email marketing, mobile marketing, SEO, and digital campaigns are all covered in a digital marketing course.
Regardless of industry, social media has enormous influence in this internet era. As a result, if you are knowledgeable about digital marketing, you will have a distinct advantage over others.
Both approaches have their own merits. However, in terms of schedule flexibility and comfort, an online digital marketing education is preferable.
Marketing experts, business owners, people changing careers, students, and those interested in the field are all common learners for a digital marketing course.
From a few thousand rupees for a brief, self-paced online course to several thousand rupees for a more in-depth, in-person course, the cost of digital marketing training can vary greatly.
A complete online course can be completed in a matter of weeks to months. Personal training that is more extensive may last several weeks or months. A course leading to certification may take several months to a year to complete.
Yes, after completing a digital marketing course, you may get certified or accredited. These certificates can help both students and companies by attesting to the abilities and information acquired during the course.
Basic computer knowledge, experience in business or marketing, and fluency in English are just a few examples.
